Godrej Expert is a brand for the young at heart. It is used today by over 40 million happy users. Expert’s quick, beautiful and ammonia-free hair colors make the complex chore of hair coloring, both fun and easy. And that has led to hair coloring garnering much mass appeal. At Expert, we are constantly innovating, with a focus on offering our consumers the best possible benefits – a rich crème hair color in pre-measured sachets, a powder hair color that turns into a gel, conditioners, and non-drip formulations, or a herbal hair color fortified with henna and amla, all at unbelievably democratized prices. Recalibrating consumer expectations with each new innovation gives us a high and keeps us on our toes.